We launched RBC’s entry into digital investing with financial epiphanies.
From the “ah-ha’s” to the “uh-oh’s.”
Back when Wealthsimple was pretty much the only player in the robo-advisor arena, RBC launched its competitor, InvestEase. This campaign, appealing to young people with little to no investing experience, won the pitch.
OOH was another huge component of this campaign. We showcased a balance of financial epiphanies - the good, the bad and the oh dear god.
